What exactly is an SEO Expert? An SEO expert (or an SEO pro) is a person that optimizes sites to reach higher search engine rankings. Put another way: A SEO pro is a person who knows how to obtain more traffic from Google, Yahoo, and other search engines via organic means, i.e., non-paid search engine traffic. This is achieved by optimizing the content on the site for keyword usage. So how do you become an SEO pro, and what should he or she be able to do for you?
The first step to being an SEO specialist is learning what search engines are looking for. In other words, you need to learn about search engine optimization or SEO. As defined by Wikipedia: “Search engine optimization (SEO) refers to the use of selected keywords to increase page rankings for websites by popularizing them through various internet marketing strategies, including Pay per Click (PPC), Search engine optimization (SEO), content marketing, and viral marketing.” A good SEO practitioner will know not only which keywords best suit the business’s goals, but also what the public wants. He or she will understand how the target audience perceives the keywords and use those keywords in a way that satisfies the audience.
When you hire an SEO specialist, he or she will teach you the ins and outs of search engine optimization so that you can optimize your site yourself. However, experts cannot help you if your business does not meet the requirements for SEO. You must first create a website or a landing page that uses appropriate keywords. These keywords must be in the URL, title, and meta tags; on your content, on the headers, and in the coding.
For your website to optimize for search engines, your site needs to have relevant content. If you have the technical knowledge required, this can be done yourself using template tags, keyword densities, and keyword positioning. If you do not know the technical side of things or have a limited budget, you may want to outsource this task. Hiring an SEO specialist will mean that you have a team of experts working for you. These specialists will be able to integrate your core skills and knowledge into the content and HTML coding, as well as utilize technological tools to make optimization easier. An SEO consultant may also be able to handle your digital marketing efforts, such as email campaigns and web content optimization.
Another skill an SEO specialist needs to master is off-page search engine optimization, also known as SEO. This is also an essential service because it is the backbone of the entire process. An SEO specialist needs to master on-page optimization techniques such as proper keyword density, title tags, meta description, and headings. On-page SEO is the foundation of any successful website. An expert SEO specialist will also have a firm grasp of off-page techniques such as building link popularity, article marketing, social networking, and PPC advertising.
When it comes to off-page SEO, many aspects need to be mastered. Keyword stuffing, for example, is a poor SEO practice that almost guarantees your site will rank poorly in the major search engines. A good SEO analyst will take a critical eye to your website and identify where keyword stuffing occurs. Once this is identified, he or she will attempt to change your site’s approach so that it is more in line with the rest of the pack. Other important search engine optimization techniques include building link popularity, submitting unique articles to directories, and engaging in forum discussions.
On the flip side, when it comes to on-page optimization, the SEO world is much more challenging. It is often necessary to follow best practices to succeed. The most important aspects of on-page optimization are building high-quality links, optimizing titles and headings, and optimizing keywords and keyword phrases. In addition to that, several off-page factors must be considered such as URL quality, meta description, internal linking structures, and keyword density. Off-page factors also include coding, navigation, content development, and image optimization. An SEO analyst will be able to discuss these topics in-depth with you, guiding you towards the best practices for your specific niche.
As mentioned previously, no two websites are the same. The methods of how SEO works will vary depending on the niche and website, so an SEO professional can only do so much to ensure your rankings are profitable. But hiring an expert is certainly a worthwhile investment for those seeking to take their business to the next level on the world wide web.